There are a lot of companies today that have a website that isn’t working to build their brand. Bloggers out there are experiencing the same diminished return on their investment. There are a lot of different problems that are getting compounded and it’s starting to take a toll on many website owners. If you have found your reach going down, you need to look at the reasons why your existing marketing campaigns aren’t doing well and how the simple step of hiring a SEO Company can fix it for the better. This may sound outlandish, and it may seem like it’s too good to be true, but there are some serious problems that you may be facing that can be reversed if you just let someone else take the reins. It’s easy to assume that if you stay the course things will eventually cycle into a positive, but you will not tip into a positive relationship of traffic if you do not first recognize the issues. The following are some of the reason why your site is not gaining market share.
There Is No Email Marketing Being Done
If you’re not getting in line with email marketing, you are missing out on one of the most crucial ways to target users online. In the past, you could simply utilizes RSS to reach a wide audience but it has been diminished for a long time now. Since Google decided to drop support of their reader, millions of sites stopped posting places where you can get the feed and many don’t even check their old feeds to begin with. You can try to argue the point, but you will be in the minority when it comes to advocating the use of the syndication. Instead, people are using email more and more to get real time updates from blogs they follow and they subscribe to newsletters for updates as well. If you are not collecting emails and serving the audience in this manner, then you will not be able to grow past a certain point in your branding today. A SEO Company will set you up with a module to capture the emails, and set up a subscription based protocol to market to people directly. Email will lead you to better traffic, more conversions, and possibly a great deal of revenue.
Your Brand is Not Alive on Social Networks
Too often companies put their social media profile on auto pilot. You’ve most likely seen this happen in your feed. Someone sets up an updater that only emulates the postings on another site, and they never login, they never comment, and you just see updates happen. Look at comments in their posts and they will never have a reply from the site owner and it will be known as a “BOT”. Bots are everywhere and you can easily ruin your reputation if you become one, especially if you want to get more people commenting and engaging on your website. You have to look at building relationships with people instead of just throwing information at them. It’s far too easy to just throw content at people and expect to get a lot of traffic. It will not happen in that way, it just won’t. Do this often, become a bot, and you will be pegged as a spammer and your social media profiles could get flagged and taken down. That will cause a great deal of turmoil for your brand.
You Stop Updating Your Website
Do you want to make sure that you’re forgotten online. Stop posting updates on your site. Millions of sites right now are 100% dormant. They haven’t been updated in so long that they are no longer alive and will not even show up in search results. Sure, you may find that on page 10 of keywords for your site you are there, but as far as the first page and within the first few results, you will be nowhere. Check analytics to see if you’re getting any traffic and you’ll see a huge drop off will greet you. Millions of sites see this and there’s no end in sight. If you want to engage a global audience, you will need to hire a SEO Company to ensure that you are constantly updating your page. Whether you have a blog or an ecommerce solution, updates should be done all the time, on a set schedule and you should never just leave it alone.
Sweeping Changes From A Professional SEO Company
The aforementioned options are some reasons why your marketing is failing, and more importantly your website is diminishing in terms of reach. If you want to change the course, you will definitely want to take into account the greatness of hiring a company to help you with SEO and marketing as a whole. A good SEO Company will not just take your site and start throwing traffic at it. It will take the issues mentioned above and many other problems you may have and they will completely turn things around. They will utilize a number of tools to find out what you’re doing wrong, and then focus on rebuilding things the right way. Over time, with the help of a professional company, you will not only see a huge turn around, but you will trump your competition as well.