Significance of the Challenge Coin

challenge coinsThe challenge coin is a coin or medallion given by the military unit’s leader to his members. The tradition started during the World War I when a wealthy officer distributed specially designed coins to his troops before they embarked on their military assignments. It was called challenge coin because any member can “challenge” another member of the unit by demanding to see the coin. The coin was supposed to be with the member at all times.

The challenge coin was not just for keepsakes or mementos of the soldiers during the war. It stands for many things. Here are some of them.

Identification: The challenge coins bear the symbols, motto, trademark or specific design of a unit that would give an identity for the unit itself. It is given exclusively to the members of that particular unit only. It is sometimes equivalent to an ID or badge when no other means of identification is possible. It identifies which group or unit you belong. The coin serves as a token of how much they value the unit and how they take pride in being a member of that particular military unit. It also serves as their form of identification as to what unit they belong. The origin of the challenge coin is said to be because of this reason. When the young soldier was captured by the enemy, the coin was recognized and he was delivered from execution.

Allegiance: The challenge coins are tokens of allegiance or devotion to the unit. The members of the unit were each given a coin or medallion bearing the unit’s special design, insignia or motto as per the unit’s specification. The members are expected to remain loyal to the group. Sometimes, the members were assigned or promoted to new units and again receive a new challenge coin. They usually kept these as memento. Their allegiance remained to all the units they belonged to.

Brotherhood: The challenge coins symbolize brotherhood among the members of a unit. They consider each other as part of their own family. Whatever the need of one member, the others try to help. Sometimes, they treat each other more than blood brothers do. Even after their duty as soldiers, members of the same unit remain in contact with each other.

Camaraderie: The challenge coin is a unique tradition, which was exclusive to the military people before. It aims to promote harmony, unity and good relation among the members of the unit. It fosters a spirit of good friendship and fellowship. It also helps establish or boost morale among them. Although the act of challenging may seem offensive to others, but the truth is, it served to strengthen the bond of members to one another.

Appreciation: One of the accounts on the origin why challenge coins were distributed was to show appreciation for the soldier’s sacrifice and help in ensuring the safety of the country and maintaining its freedom. It was given too when a soldier did an exemplary performance during a battle. After a day’s battle, the soldiers who did very well were given the regular pay day and some bonus coins that are specially minted. This was the commanding officer’s way of thanking the soldiers.

During the Boer War, the secret handshake was initiated by the non-commissioned officers to appreciate the mercenaries hired during those days. They would publicly call the mercenary soldier and inside their palm, they would transfer the medal to the soldier in a secret handshake.

Recognition: The challenge coin was used as reward for noteworthy achievement and performance of a soldier during his time in a battle or war. Although most of the time, the medals of valor were awarded to the commanding officers, they were aware that the front liners were more deserving of these medals. In their own initiative, most of the commanding unit leaders distributed the coins to all their members as their way of recognizing the contribution of each soldier to the success of the battle.

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Advantages and Disadvantages of In-House SEO Services

Nowadays, driving massive website traffic and SEO Servicesranking high on search engines may be the major focus of businesses. These striving business owners tend to have the same question: who should they entrust to do their SEO efforts, an in-house team or an outsourced team? While cost is the main driver, there are a lot more factors to take into account when doing the research. Discussed below are the benefits and drawbacks of using in-house SEO services.

Advantages of In-House SEO services:

Having experts within the company to perform SEO promotes a more intimate and direct involvement in many areas of the business that may be overlooked by white label or outsourced company. This familiarity allows for tighter relationship and deeper understanding of the business. With this, the experts become keener on the prosperity of the business. Accountability renders both stability for the investor and drive for the employee. In-house staff can also easily access internal business resources, making it possible for faster effects on site updates. This appears to be somewhat nonessential in concept, but if anyone ever invests in SEO, it is difficult not to ponder just how much is really needed. A great business can generally manage this with remarkable reports and great outcomes, but it is challenging to defeat the traditional in-the-flesh time.

Disadvantages of In-House SEO services:

Search engine optimization continues to be a fairly straightforward concept to operate in. The only problems take place when manipulation is a part of the tactic. This is because this can have some temporary effects and oftentimes lasting falls.

  • In-house workers are less experienced.

In general, a group of experts usually has more experience and know-how about search engine optimization as compared to just one individual. The individual may understand the business better, but in many cases, there are a lot of details that could be learned in other businesses and markets that provide excellent awareness into others. The efficiency of an in-house employee can barely match to that of a whole team that is dedicated to SEO function solely. That is assuming that the company does not have its own team SEO professionals.

  • In-house SEO is less updated with the algorithm changes.

Search engine optimization is a concept that is constantly changing. Those who subscribe to Google can assert how they receive emails almost every week about upcoming improvements and alterations. These changes could be minor or major. The battle to remain on top of all the SEO services adjustments is actually not too complicated. Yet, it is definitely time consuming.

  • In-house SEO can be more costly in the long run.

A number of companies employ a worker to manage their SEO, unless the business is directly linked to search engine optimization. For the majority of companies, it is just not worth the time and effort to hire an individual, shell out money for his salary and benefits, and just end up with an employee who has plenty of spare time after a couple of months have passed. Put simply, in many instances, it is much less costly for most businesses to merely hire SEO services for their SEO strategy.

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SEO Versus SEM Today

There are two acronyms alive and well today that are getting marketingseo-vs-sem talent confused. In fact, business owners are also confused about this, and it becomes imperative to separate the two and understand what they mean on a deeper level. If you do not look into the matter deeper, you could end up missing out on what the meanings are, and could subscribe to the wrong solution for your promotional considerations. The two mean very different things, and could end up costing you a great deal of money in order to program the right solution for your overall needs. With that in mind, consider the following comparison and contrast between the two major acronyms.


The first option stands for search engine marketing. This is a branch of marketing that costs money. You will be paying a lot of money to work within the framework of this solution. It encompasses some formats of advertising, where you will be listed within search results above the natural listings. Some companies swear by this, and the costs could be as little as a few cents to as high as hundreds of dollars per click. You don’t pay anything if no one clicks on your ad, but if people click on the ad you’ve set up, you will get charged a fee based on the budget that you’ve set up. This could drive a lot of people to your site, but it could also become a part of the blinding ads that people avoid. Ad blindness is one of the issues that people face when they are working within the frames of SEM. It’s a solution that relies on other things to accomplish the goal of traffic generation.


This acronym is famous for being linked to a lot of “free” traffic generation solutions. It stands for search engine optimization. When instituted properly, a website could get a deluge of visitors in a short span of time, and continue the flow throughout months on end. This is an ever evolving solution that could cost a little money, or a lot depending on whom you ask to help you out. It can also be done in a “DIY” capacity, but it can grow very complicated in a fast manner. It’s best done with the help of a professional company that specializes in getting results from proper search methodology.

Which is Best?:

The answer to the question is tough, as some will say the other is better. In the end, you have to understand that SEM could encompass more than just search queries. If you want to get traffic from just search queries, and you want it to be a natural progression, then you will need to focus on optimization over marketing alone. However, if you want to pay for advertising and ensure that you are listed before the queried lists, then by all means check out the other option. They both have their upsides and downsides, but in the end, SEO may have an edge, especially when it comes to small business. Generating leads with optimization is definitely a better solution overall.

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